Logo & Icon Design
Creating distinct but complimentary symbols to communicate and engage. Here are some examples of the process and results.
Adobe Illustrator / Adobe InDesign
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Client /
various
Role /
series concept
logo development
iconography brand loyalty design
vector graphics
Year /
2017 / 2018
Cancer Therapy Icon Series. Two distinct concepts for one series. This is an example of the first phase of a design when 2-3 concepts are presented in order to determine a direction for the final series.
One of two concepts for series of Cancer immunotherapy icons
Two of two concepts for series of Cancer immunotherapy icons
Hospital logo series representing distinct branches of medicine. I often begin concepts brainstorming with just pencil and paper.
Service Directory Icons. Primary and secondary brand colors were used to bring energy to the site and set local services apart from outside sources. Along with the initial creative vision, I developed a master document which includes ready to use vector elements from the existing visual language. I
also made a style guide with design and technical tips, so that future creative-team members can build on the series as services expand and change.
